about me

I'm Alex Wallace, owner and dog photographer for The Dogs By Alex. I founded the company, based in my London studio, to marry two of my favourite things in life, photography and dogs. The Dogs By Alex is about beautiful dog portrait photography.

Growing up in a dog-loving family, they’ve always been part of my life. We adopted our own rescue Jed when I was a nipper, I volunteered in rescue centres, fostered and finally adopted my own wee man Ludo in mid 2018, pictured here. I love meeting new dogs, big and small, hearing their own stories, and capturing the different personalities of each one through my dog photography. 

I come from a portrait photography background (, working for advertising, PR and editorial companies. Now applying my style to dog portraiture I aim to create stylish and characterful photographs of our canine pals. 

Alex was such a pro with my dog, Bullet. He created a super chill and relaxed environment for the dog to be in, she was incredibly calm considering she can sometimes be shy and nervous in new situations. I will definitely be letting other people know that Alex is the guy to go to for their pet portraits.
— Laura and Bullet
Alex’s professionalism and efficiency was inspiring. His natural comfort and ability to work with my dog Teddy, a somewhat nervous and cautious rescue, achieved greatness.
— Mikey Levelle
I can’t speak highly enough of Alex and the photographs he took of our two dogs. He was absolutely brilliant with them, and the whole process was really enjoyable and relaxed. Our dogs are quite a handful so it could easily have descended into mayhem in less calm and professional hands!
The images are just beautiful.
— Caroline Serdarevik