R1-09911-0029.jpg
R1-09911-0029.jpg

about me

I'm Alex Wallace, owner and photographer for The Dogs By Alex. I founded the company to marry two of my favourite things in life, photography and dogs. Based in London, The Dogs By Alex is about beautiful dog portrait photography.

Growing up in a dog-loving family, they’ve always been part of my life. We adopted our own rescue Jed when I was a nipper, I volunteered in rescue centres, fostered and finally adopted my own wee man Ludo in mid 2018, pictured here. I love meeting new dogs, big and small, hearing their own stories and capturing the different personalities of each one. 

I come from a portrait photography background (www.alexwallace.co), working for advertising, PR and editorial companies. Now applying my style to dog portraiture I aim to create stylish and characterful photographs of our canine pals. 


Alex’s professionalism and efficiency was inspiring. His natural comfort and ability to work with my dog Teddy, a somewhat nervous and cautious rescue, achieved greatness.
— Mikey Levelle

I can’t speak highly enough of Alex and the photographs he took of our two dogs. He was absolutely brilliant with them, and the whole process was really enjoyable and relaxed. Our dogs are quite a handful so it could easily have descended into mayhem in less calm and professional hands!
The images are just beautiful.
— Caroline Serdarevik

Alex was friendly and great with my dog. We both felt comfortable from the minute we walked into the studio. The finished product was excellent. I now have a great picture of my dog I can keep forever.
— Sarah Hooper

information & pricing

I work from my studio in Camberwell, London. Each shoot includes a walk together at the local park (a recommended ice-breaker), a full studio session (how ever long is needed for your dog to relax, but generally 1 hour to 1.5 hours) and plenty of water and treats. I have a whole range of backdrops and lighting techniques that we can use which we will discuss before the shoot. From dark and moody to bright and fresh, from deep crimson to creams and blues, we can chat about what you would like and what would suit your dog.

Following the shoot I’ll provide you with the full selection of images from our session. Then you can choose your choice of full edits based on the packages below.

I also offer some printing/framing options which we can talk about following our session; it’s always nice to see frames on the walls!


basic studio session - £95

The basic session includes 5 fully retouched images of your choice, supplied ready to print both in colour and black and white.

deluxe studio session - £125

The deluxe session includes 10 fully retouched images of your choice, supplied ready to print both in colour and black and white.

premium studio session - £175

The premium session includes 10 fully retouched images of your choice, plus one 12x16” archival print.

premium location session - £225

The premium location session is when I bring my mobile studio setup to you! It costs £225 plus travel and includes 10 fully retouched images of your choice, plus one 12x16” archival print.

printing & Framing

I think each print and framing option needs to be bespoke - we can discuss your requirements before or after the shoot. All options are available, from 6x4” prints to huge 5’ wall-mounted frames and everything in between. Drop me a call or email at any time and let’s chat!