I’m Alex Wallace, founder of The Dogs By Alex. Based in south London I offer two complementary services that celebrate the individuality of every dog - dog behaviour sessions and dog portrait photography. Both? Absolutely. The two elements are grounded in understanding dogs as unique personalities and creating experiences that are calm, positive, and rewarding.

In-person dog training

Struggling with your dog’s behaviour? I can help. I want to see a world where everyone honours dogs with understanding, love and compassion. Understanding of behaviour and body language, emotions and feelings. Compassion for dogs in a modern world. If you feel out of your depth, at a loss of how to deal with the behavioural challenges you’re facing with your dog, you are not failing, you just need a guiding hand.

That is exactly why I offer dog training and behaviour sessions across London and the surrounding areas. Each session is personalised to your dog’s temperament, motivation, and environment, ensuring tangible, lasting results without stress or pressure.

My love for transforming the lives of dogs and their guardians through overcoming behavioural challenges is also why I love photography. Both celebrate your dog’s life through joy, trust and freedom.

Dog photography

Great dog photography requires a high level of commitment, passion, patience, knowledge and experience to create characterful and intimate portraits of your dog. I offer calm, training-informed dog photography across London, capturing your dog’s personality and uniqueness - everything that makes them special.

It’s not just about sitting in front of a nice backdrop. It’s about understanding their behaviour and building a connection to ensure your dog is celebrated through photography, but can also be relaxed and natural in every session.

Training-informed photography sessions are relaxed, respectful, and tailored to each dog. Calm, confident dogs make for expressive, authentic photographs that reflect their true personality.

That’s where the magic lies between dog training and photography.

Why training and photography work together

The experience of training dogs builds the confidence and calmness that dog photography relies on. Photography celebrates the relationship and trust built from that experience and knowledge. Together both services help your dog thrive while creating beautiful, authentic memories.

You can read more about how training supports my dog photography here.